OH EM GEE. At the same time I was in the JKNLEE K-Beauty Sample Sale whirlwind, my sister-in-law told me about a new k-beauty store opening in – you guessed it – Chinatown, NYC. When she described to me that it was a huge, two level beauty emporium, I immediately went over there to inspect what might be the BIGGEST K-Beauty/Asian beauty palace in Manhattan now. I was in awe. It was like I was in a less crowded, high-end SaSa in Hong Kong. Everyday Beauty Lab is from the same chain as Everyday Beauty (locations in Flushing and Hester St.) and this mega-store houses everything from premium hanbang skincare, The History of Whoo, to a variety of fun and affordable items such as the Pure Smile “Will You Be A Cat/Dog” sheet masks. Come shopping with me and view my photo tour of 50+ pictures!
Everyday Beauty Lab
New York, NY 10002
Use this Table of Contents to navigate in between photos:
- Photo Tour – Inside The Everyday Beauty Lab!
- Photo Tour – Second Floor of Everyday Beauty Lab
- Store Experience/Customer Service – Feel Transported to Asia!
- Samples – We All Love Them
- Takeaways – The Bottom Line
The closet subway station is Grand St., where the B, D (orange trains) stop. The J at Bowery or the J, Z, N, Q lines at Canal St.are also a short walk away. Bowery transitions into Cooper Sq./3rd Ave north of 4th Street if that helps you orient yourself since lots of New Yorkers don’t like navigating through name streets (versus numbered streets). This is why you have me, your Chinatown tour guide to help! All pictures in this post are clickable to open in a new tab if you wish to zoom in on certain pictures.
Note: There are affiliate links in this post and all opinions are of my own.
Photo Tour – Inside The Everyday Beauty Lab!
There’s a sale table outside the storefront displaying some hair care but the real fun is inside.
I like how they display a monthly sales flier on the window.
Immediately you will see FOUR gigantic booths dedicated to four high-end, premium Korean brands: Sooryehan, Isa Knox, O HUI and History of Whoo.
Don’t tell me this doesn’t look like a cleaner and um, empty SaSa store in Asia!
I can’t tell what the hot pink or yellow set is but there’s signage in Chinese which is not helpful for this illiterate Chinese person.
I’m less familiar with the brands above but the FOODHOLIC boxes looks so cute. I got further information from amazon and it has the ear straps and a neck patch – that’s FULL coverage action.
More Information from Amazon:
- ReFa MTG Platinum Electronic Roller Re Fa Carat Pec-L1706Mtg
- Korean Cosmetics_Coreana Orthia Perfect Collagen 28 Days Intensive Ampoule_2ml x 28ea
- Goodal Permium Gold Snail Hydrogel Mask 5pcs Set
Similar to the Everyday Beauty in Flushing, this location has the full Missha makeup lines but note that they are missing Missha skincare ;( boooooo!
Photo Tour – Second Floor of Everyday Beauty Lab
More information on these adorable My Beauty Diary Boxed Sets from Amazon:
The Bioderma Sebium H20 Cleansing Water is one of the most recommended products to take off makeup in your double cleansing routine. You can read more about cleansing waters in my Cleansing Water Battle.
Those new to Hada Labo won’t know what each color on the bottles mean. Here’s how to categorize them:
- White = “Goku-jyun” or Super Hyaluronic Acid Hydrating for hydration
- Blue = “Shiro-jyun” or Arbutin for hydration +
- Red = “Goku-jyun Alpha ” or Retinol for lifting + firming + hydration
Store Experience/Customer Service – Feel Transported to Asia!
Love the space. Love the selection. Love the sheer one-stop convenience of it all and if there was anything negative to say about this store is that it doesn’t carry enough color cosmetics. They have skincare from Taiwan, Japan and Korea in the bag but color items besides BB cushions were lacking. For color, I would definitely stop by oo35mm (they have on-trend skincare selection as well). The space was very clean, well-stocked and barely anything was disorganized. It was also quiet and I was able to shop at my own pace while looking up items on my phone. The environment is just a SaSa in Asia but without all the people crammed inside.
As for customer service from sales associates, expect the normal “omg, why are they following me?!” approach. You might feel that the SAs will “follow you” throughout your shopping because they will keep an eye on what items attracts your attention. They may jump in with unsolicited help or comments as a means to be helpful but I understand this is highly undesirable and a huge turn-off to American shoppers as we are accustomed to browsing freely without feeling like we are being tailed by an employee. I’ve mentioned on my other photo tours that this behavior is considered as excellent customer service in Asia. This form of customer service does not translate well in New York City (where everyone just wants to be left alone) but what you can do is politely tell them that you want to shop alone and that you will ask questions when you have them.
Most of the SAs speak English as their second language so don’t expect detailed answers if you have very specific questions. I didn’t have too much of a problem getting left alone to shop as most of the girls just sat behind the counter and massaged their faces with the Refa Facial Massager, haha. I was literally the only person in the store at the time.
Samples – We All Love Them!
I went during their Grand Opening period and got a cute, mini hand cream with my small $12.50 purchase of three sheet masks. Looks like they’ll give a little something but unsure if it will last post grand opening period. I will have to check in a few months later to tell you guys how their sample game is like.
Takeaways – The Bottom Line
Overall A+++ in sheet mask selection with varieties from all over Asia! Good selection in cleansers, hair care, tools, etc. From the common to the not-so-common, Everyday Beauty Lab has their sheet mask game on fleek. They have products that range from premium brands to the very affordable. They have one or two skincare lines from Innisfree, Tony Moly, Nature Republic and It’s Skin but they don’t carry Missha or Laniege. They lack in color cosmetics so I wouldn’t come here if you only want makeup. The selection in BB cushions is bare as well.
Do you plan to come to this location? What are you looking forward in getting the most? Do share your thoughts! If you want to stay up to date with all things Asian beauty related, add me to Bloglovin’ or subscribe via email on the right-hand panel!