Hi there!

I’m Cecilia and I’m starting this blog to share and keep track of my beauty journey. Over the years, I grew more and more of a fan of Asian beauty items because of their innovation, attractive/cute packaging, affordability and proven results. Korean products especially have earned a place in my heart.

IMG_2968With so many products and options, it got so overwhelming that I would search blog or youtube reviews before committing to buy, test products and research online to understand this whole new level of beauty. After 3 years of going through the learning curve, I think I can finally say that I know a thing or two about Asian beauty and the abundant offerings it has!

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I’m a freckled Chinese-American located in New York City and the Asian beauty trend is taking this city (and the rest of the world) by storm! I’m witnessing brick and mortar stores pop up, more ecommerce sites offering international shipping (with English descriptions) and more buzz on beauty forums. It’s an exciting place to be right now (well, maybe Myeongdong is better?) and I want to share my passion with anyone who wants to experience this with me!

I’m also a Marketer by trade and you’ll see my observations on how an item is being marketed, if there is something unique about a product or brand and they might stack up against the American market. I’m looking to switch into the beauty industry and would love to begin consulting on product launches, store launches, audience engagement, or brand awareness.

Hopefully this blog will be a comprehensive resource on Asian beauty shopping in NYC, provide helpful reviews on more obscure products and be your source for some beauty excitement!