I’m back with a 360 Photo Tour of an OG K-beauty store in Chinatown, New York called oo35mm or “oh oh 35 millimeters”. oo35mm has been around since 2009 but they had sold more stationery, Sanrio items, and cute knick knacks from Asia. They sold skincare too but it was a much smaller selection and mostly within Japanese Beauty. The current store offerings has expanded with amazing selection within Korean, Taiwanese and Japanese Beauty – there are cult French and American brands too. Ever since K-beauty exploded in popularity over the last two years, oo35mm pretty much converted into an Asian Beauty skincare destination. They’re really on point with getting trending items and brands like Pyunkang Yul, and even stocking The Ordinary! Prices are reasonable and their stock is never boring. Take a peek in my photo tour and you can decide!