I’m back with a 360 Photo Tour of an OG K-beauty store in Chinatown, New York called oo35mm or “oh oh 35 millimeters”. oo35mm has been around since 2009 but they had sold more stationery, Sanrio items, and cute knick knacks from Asia. They sold skincare too but it was a much smaller selection and mostly within Japanese Beauty. The current store offerings has expanded with amazing selection within Korean, Taiwanese and Japanese Beauty – there are cult French and American brands too. Ever since K-beauty exploded in popularity over the last two years, oo35mm pretty much converted into an Asian Beauty skincare destination. They’re really on point with getting trending items and brands like Pyunkang Yul, and even stocking The Ordinary! Prices are reasonable and their stock is never boring. Take a peek in my photo tour and you can decide!
I’m rolling out more 360 Photos to add to my NYC K-Beauty Shopping Guide! Besfren Beauty opened around September 2016 and it’s written out phonetically to sound like “best friend” beauty. This is one of the newest kids on the k-town beauty block! The interior has gorgeous marble walls, an actual sink to rinse off swatches and plenty of rotating sales (as well as kpop videos) to keep you coming back. It has an amazing sheet mask wall and they sell plenty of singles, with some on Buy 1 Get 1 Free promotion. New, trending items come in all the time and the owner says that they try to keep the prices close to the suggested retail prices in Korea. I can certainly vouch that this store is very reasonably priced as some lip products from popular K-beauty brands are marked much less than the branded brick and mortar stores across the street. For this and many more reasons, I became a regular customer at Besfren Beauty, including the Besfren (dessert & cafe) right next door! Come check them out in my photo tour!
The Saem opened its first Manhattan/Chinatown location in February 2017 and it’s conveniently on the corner of Canal Street and Centre Street, inside the New Land Plaza building. I recommend coming to Chinatown in the morning for Asian/Korean Beauty shopping, eating an authentic Asian-style lunch, more K-Beauty and J-Beauty indulgence and then snacking on bubble tea or Chinese buns! There is also a Flushing branch but The Saem Manhattan is a pretty sizeable shop with three cosmetic hutches in the center and it carries the most popular products from Korea (I list a few to check out in my post)! The Saem I also have a really big surprise that I’m going to start rolling out across all my Photo Tour posts too… click to the exciting new feature that will add a new level of “touring” through these shops!