[UPDATE 8/2017] This is no longer a Tony Moly Flagship Store. It is now known as Kosette and sells multiple K-beauty brands such as It’s Skin, Too Cool For School, Innisfree and of course a ton of Tony Moly’s offerings. [Original Post] The cuteness mothership has arrived. Pandas, apples, bananas, peaches, snails and bunnies – REJOICE! I’ve had the pleasure of attending the VIP opening event for the Tony Moly Flagship Store opening on Friday, June 26, 2015. The celebration included a social media contest drawing, an in-store raffle, free gifts, hair/makeup makeovers and grand opening specials! This space was formerly the Koryo bookstore that also shared space with The Face Shop. When renovation was underway, The Face Shop moved a few stores down into a new storefront and I suppose this was the perfect opportunity for Tony Moly to take over Ktown! The entire space reopened with Kpop and books/media on the right side, Tony Moly on the left side and Shine 32 (Kpop style accessories and jewelry) taking up the second floor.
The Flagship boasts a Tony Moly Lifestyle experience because it has a hair styling and makeup area in the back where you can make private appointments for a makeup and skincare consultations. There is also a Brow Lounge that displays their selection of false eyelashes and recommended brow makeup to complete your look.
The Flagship also operates the official U.S. ecommerce site, if you’ll remember from my Chinatown Tony Moly Photo Tour, the site was still under construction! Now it’s officially opened for business so if you’re not located in New York City, this is where you can buy authentic product direct from Tony Moly and not through a distributor. Click on to see my photo tour of the new space and enter in my FIRST GIVEAWAY! (more…)