I added another Photo Tour to my NYC Chinatown K-Beauty Shopping Guide! I know the post title is a little confusing – is this an Amore or Aritaum store visit? And since when is there an Aritaum in NYC?!!?! Aritaum is owned by Amore Pacific, the beauty conglomerate in Korea. Think of it as the LVMH behemoth that owns practically 80% of the luxury and mid-level beauty market *don’t quote me on that percentage. Amore carries Amore Pacific’s sub-brands like Sulwhasoo, Laneige, IOPE, Mamonde and of course some Aritaum products. Sadly, the Amore Pacific line can only be found it at Sephora or Bergdorf Goodman’s. Amore is a great testing ground if you’re interested in pH stripping, gift set ogling or color swatching that BB cushion you have your eyes on. Click to see my photo tour!