Much loved eco-forward brand, Innisfree, opened it’s first flagship in New York City. This will be the first location out of five to eight planned openings in the next year! Innisfree sources all their ingredients responsibly from Korea’s richest natural resource, Jeju Island. Jeju is unique because it’s a volcanic island which makes the island’s soil dense with minerals and vitamins. The island’s climate, soil richness, and preservation efforts from being a UNESCO World Heritage Site gives the island the ability to grow incredibly potent and lush plant life. Although many of you may have already ordered your precious Innisfree products online, there are store-only offerings like customizing your own mix-in clay masks, building your own palettes and BB cushions, and not to mention using the store’s digital shade finder tool to help you choose your perfect foundation shade out of 14 choices! Click through to tour the entire store and see my first YouTube video!
LINE FRIENDS opened their first USA store in New York City’s most popular tourist trap, Times Square! The massive store opened in July 2017 and sells gift items like stuffed dolls, phone cases, housewares, clothing and other useless (but cute) items printed with lovable LINE characters like Brown, Cony, Sally, Choco, Moon, James, Boss and newer characters like Jessica (a cat who’s Cony’s BFF), Leonard (Sally’s new frog buddy) and Pangyo (a panda who has the hots for Choco). LINE is the messaging app that originated in Japan and uses hilarious stickers featuring characters that depict my everyday emotions and behaviors like disgust, narcissism and gluttony (with some love sprinkled in). The LINE characters became so popular that they have their own offline animated series called LINE OFFLINE where they are in an office setting of “Line Corporation” — how meta. I took some 360 photos and an insane amount of regular photos with an unBEARable amount of original LINE stickers, click on to view!
I’m back with a 360 Photo Tour of an OG K-beauty store in Chinatown, New York called oo35mm or “oh oh 35 millimeters”. oo35mm has been around since 2009 but they had sold more stationery, Sanrio items, and cute knick knacks from Asia. They sold skincare too but it was a much smaller selection and mostly within Japanese Beauty. The current store offerings has expanded with amazing selection within Korean, Taiwanese and Japanese Beauty – there are cult French and American brands too. Ever since K-beauty exploded in popularity over the last two years, oo35mm pretty much converted into an Asian Beauty skincare destination. They’re really on point with getting trending items and brands like Pyunkang Yul, and even stocking The Ordinary! Prices are reasonable and their stock is never boring. Take a peek in my photo tour and you can decide!
ZOMG. This may be one of Club Clio’s best K-beauty sample sales taking place in their New York City, Union Square location. The sale promised Korean beauty products up to 90% off and it delivered. If you didn’t catch my line-blogging on my Instagram Stories, here’s the price breakdown. Most makeup were any 3 for $5, 3 for $3, 3 for $10 or 2 for $1 depending on what they were (I have pictures of it all). Skincare was $10 each or 3 for $10 and it included brands like Goodal, Dr. G, and Sooae but items from the latter two were limited to their Acne lines by the time I got there at 5:30pm. I overheard the new manager, Larry, saying how their product was supposed to last all week long (even though sale dates were posted for a two week duration) but it doesn’t look like it will even last through the next day! Get there early if you’re dead set on getting something! There are tons of lip products left, BB and CC Creams, single eye shadows (no more palettes), but skincare is running scant as Larry was hawking them to people on line, “last serums, 3 for $10, these won’t be here tomorrow”. Click to see my K-beauty haul and the shopping madness.
I’m rolling out more 360 Photos to add to my NYC K-Beauty Shopping Guide! Besfren Beauty opened around September 2016 and it’s written out phonetically to sound like “best friend” beauty. This is one of the newest kids on the k-town beauty block! The interior has gorgeous marble walls, an actual sink to rinse off swatches and plenty of rotating sales (as well as kpop videos) to keep you coming back. It has an amazing sheet mask wall and they sell plenty of singles, with some on Buy 1 Get 1 Free promotion. New, trending items come in all the time and the owner says that they try to keep the prices close to the suggested retail prices in Korea. I can certainly vouch that this store is very reasonably priced as some lip products from popular K-beauty brands are marked much less than the branded brick and mortar stores across the street. For this and many more reasons, I became a regular customer at Besfren Beauty, including the Besfren (dessert & cafe) right next door! Come check them out in my photo tour!