Photo Tour: Nature Republic – Union Sq. New York City

Another Nature Republic k-beauty brick and mortar store opened last month in NYC’s Union Sq! Yes, there’s already one in NYC’s Chinatown and another in Flushing, Queens but this is a big deal because this store is under management from Nature Republic headquarters in Korea. The stores on Centre Street and Flushing are only licensed and therefore will oftentimes not have the newest releases or even the same sales/promotions. The store is also easily 10x the size of the Chinatown one and conveniently located in one of the most accessible neighborhoods in New York City. I went to their Grand Opening and you can click through to see the entire photo tour and some of my recommendations!

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Photo Tour: Amore (Aritaum) Store Visit in Chinatown, NYC

I added another Photo Tour to my NYC Chinatown K-Beauty Shopping Guide! I know the post title is a little confusing – is this an Amore or Aritaum store visit? And since when is there an Aritaum in NYC?!!?! Aritaum is owned by Amore Pacific, the beauty conglomerate in Korea. Think of it as the LVMH behemoth that owns practically 80% of the luxury and mid-level beauty market *don’t quote me on that percentage. Amore carries Amore Pacific’s sub-brands like Sulwhasoo, Laneige, IOPE, Mamonde and of course some Aritaum products. Sadly, the Amore Pacific line can only be found it at Sephora or Bergdorf Goodman’s. Amore is a great testing ground if you’re interested in pH stripping, gift set ogling or color swatching that BB cushion you have your eyes on. Click to see my photo tour!

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Event: SK-II 2015 Pop-Up Studio in New York City

SK-II is hosting a Pop-Up Studio in New York City’s SoHo area again from Oct. 3 – Oct 31, 2015. SK-II is launching a new Change Destiny campaign with movie star and spokeswoman, Cate Blanchett. The campaign is really inspiring because changing your destiny is applicable in all areas of your life (something I’m actively doing right now with my career). In terms of your skin destiny, SK-II is empowering women with the knowledge that you can shift the age of your age now. We have the power to reverse the damage, dark spots and wrinkles of your skin if you choose to. The direction of destiny is in our choice to commit to the process and to be educated in the endless amount of options out there. This can all be fun instead of overwhelming, as well as addicting! Click on to see my pop-up studio experience (free goodies, more info and eye candy galore!).

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Peach and Lily First Ever Sample Sale in NYC – Days 1 & 2 Full In-Depth Tour

Peach and Lily held the first ever Korean Beauty Sample Sale in New York City last week and I was there for both days – Day 1 as a regular patron and Day 2 as an invited VIP/Press guest during their VIP preview. In this post, I’m writing about my experience on both sides, on both days. If you’re not familiar with what Peach and Lily is, they’re an ecommerce site that curate and deliver the best beauty from Asia and make it accessible for those in search for perfect skin. They carry innovative, hard-to-find brands like MAY-COOP and Cremorlab where even Korean locals have a difficult time searching for.

The Sample Sale advertised that makeup would be $5 each or 5 for $20 as a bundle. The only makeup brands were from Club Clio or Peripera – Club Clio’s younger sister brand – (oh and one highlighter pencil from Oh Shy!). As for skincare, my email indicated savings up to 90% off for brands that included Aromatica, Caolion, IOPE, Mizon, Shangpree, Tony Moly, Son & Park, Lalavesi, Moonshot and MORE! I salivated reading my email over and over again. It seemed too good to be true! Click to see EVERYTHING! View Post

(CLOSED) Store Visit: TonyMoly Opening on 61 E. Broadway (Chinatown, NYC)

I was right when I said that TonyMoly is out to take over America! TonyMoly stores have been multiplying here in New York City and another one opened in Chinatown, New York City. This new location is on a more obscure street of Chinatown where locals go to food shop, bank and run errands. It looks like it will open sometime this month as I was able to see products being stocked on shelves and they are still hiring sales associates who speak Chinese and English. Click to see my spy pictures of the new location on East Broadway!  View Post