I’m adding a new location to my NYC Chinatown K-Beauty Shopping Guide, a small store simply called The Beauty Shop. It’s been in business for the last 10 years on 57 Division St. Store #C, NYC and has been an official distributor of The History of Whoo, O HUI and ISA KNOX – yes all this time!

The shop has two mini billboards of O HUI and The History of Whoo outside and I remember watching these signs change as new products rolled out growing up. I’m not really in the right budget range (or age range for that matter?) for these brands so I’ve never been curious enough to actually go in but ever since my Asian Beauty obsession has grown as with the popularity with these brands in the United States, I thought I would do a service to the online community and share this hidden gem (it’s not even listed on Yelp)!

Click to read more and see the full tour. (more…)