Much loved eco-forward brand, Innisfree, opened it’s first flagship in New York City. This will be the first location out of five to eight planned openings in the next year! Innisfree sources all their ingredients responsibly from Korea’s richest natural resource, Jeju Island. Jeju is unique because it’s a volcanic island which makes the island’s soil dense with minerals and vitamins. The island’s climate, soil richness, and preservation efforts from being a UNESCO World Heritage Site gives the island the ability to grow incredibly potent and lush plant life. Although many of you may have already ordered your precious Innisfree products online, there are store-only offerings like customizing your own mix-in clay masks, building your own palettes and BB cushions, and not to mention using the store’s digital shade finder tool to help you choose your perfect foundation shade out of 14 choices! Click through to tour the entire store and see my first YouTube video!
LINE FRIENDS opened their first USA store in New York City’s most popular tourist trap, Times Square! The massive store opened in July 2017 and sells gift items like stuffed dolls, phone cases, housewares, clothing and other useless (but cute) items printed with lovable LINE characters like Brown, Cony, Sally, Choco, Moon, James, Boss and newer characters like Jessica (a cat who’s Cony’s BFF), Leonard (Sally’s new frog buddy) and Pangyo (a panda who has the hots for Choco). LINE is the messaging app that originated in Japan and uses hilarious stickers featuring characters that depict my everyday emotions and behaviors like disgust, narcissism and gluttony (with some love sprinkled in). The LINE characters became so popular that they have their own offline animated series called LINE OFFLINE where they are in an office setting of “Line Corporation” — how meta. I took some 360 photos and an insane amount of regular photos with an unBEARable amount of original LINE stickers, click on to view!
This is a MEGA beauty shopping guide in Tokyo Japan complete with all my recommendations listed on a Google Map and linked to a shit ton of individual photo tour posts so you’ll be a prepped shopper. First, start with my post on general Tokyo Shopping Tips As A Tourist so you’ll understand how tax-free and duty-free shopping works. I was on a mission to visit as many beauty stores in Tokyo during my one week stay because your girl has a small hoarding problem. Although most of my google searches told me to go to a Japanese drugstore for all J-Beauty needs, I wasn’t satisfied with the results. I looked up beauty haul and shopping guide videos on YouTube where I was able to find better information and compiled a list as best as I could from various sources. I think it helps to know the type of shopper I am so you can gauge if this list fits your taste. I tend to buy low to mid range products because I believe there are very effective products out there without the luxury mark-up. I’ll occasionally buy a luxury branded item if the hype is real. You can see my Japan #beautyp0rn from Haul Post and below are most of the stores I raided in Tokyo. Be ready to bookmark this guide because you’ll want to reference this again!
You may have heard Jill Stuart the clothing brand but did you know she also designs a beauty line made of all my childhood dreams of lace and floral? The cosmetics line is my inner girly on steroids and what makes it even more covetable is that the line is not widely available in the United States – you can only order it online however there are many counters in Japan where you can test and swatch colors. Thoughtful touches like pavé crystals, gem-shaped lipstick bullets, built-in flip-top mirrors, and even a chain attaching your brush to your compact makes me drool over these products. It comes at a pretty penny though because a lip gloss will set you back about $42 USD if you get it shipped within America but it’s 2,500 Yen in Japan (about $22 USD). To own one of these pretties, you can buy these tax-free in the many Japanese locations and in the Narita Airport.
When I was researching the best places to shop in Tokyo, I was surprised to see a lot of mega-sized department stores listed but I’m just not a department store type of shopper so I needed a lot of convincing. It’s intimidating because they’re so large as well as being more on the expensive side. Japanese department stores average 7 to 9 stories which make American stores dwarf in size. A constant recommendation however, was to go to Isetan in its original location in Shinjuku. Not only does Isetan house some of the most coveted beauty brands but there’s also an entire floor devoted to natural beauty and a must-go impressive food hall for locals and tourists alike. While I didn’t really shop for clothing at Isetan, I looked at the beauty sections! Click on to see more and recommendations for Japan-only beauty brands.