Yodobashi Camera is a popular electronics store in probably the “geekiest” district in Tokyo, Japan. Yodobashi is located in Akihabara where you can visit Maid Cafes, anime and manga shops, video game arcades, and various electronic stores. There are even Manga Cafes (Manga Kissa) where you can read/watch manga and use the Internet. Akihabara is the center of otaku culture (diehard fan) so it may be a dream come true if you grew up with Japanese anime/manga. I’m not into anime/manga nor am I really an electronics geek but it was fun watching people dress up in cosplay and maid costumes to get tourists into their restaurants/shops. There are also anime porn shops so be aware if you have little ones on your trip. I was able to find a nice, surprising beauty section full of products and tools in the Yodobashi Camera (also written out as Yodobashi – Akiba with Akiba referring to a local shrine in the neighborhood). This stop isn’t a necessity if you’re already planning to go to LOFT, Ainz & Tulpe or any of the Matsu-Kyo/DonQi stores as it pretty much carries the same assortment of drugstore beauty but it’s a nice option if you’re pressed for time and cannot travel outside of Akihabara.
The Deciem is not an Asian Beauty brand but this blog isn’t an Asian Beauty-only blog. I have a heavy preference to review Asian beauty products because of advanced innovation, affordability and unique ingredients that promise effectiveness and The Deciem — hailing from Toronto, Canada — aims to do just that. Not only does The Deciem focus its marketing angle that it’s a “skintellect”, but it strives to educate its consumers with tons of skincare science tidbits so they can make informed decisions. And because there’s minimal marketing BS, the 10 or so brands under The Deciem are remarkably affordable AF, particularly The Ordinary which runs from $6 – $15 per bottle. I’ve been seeing these bottles everywhere on Instagram but never knew they were so affordable until someone wrote out the price. I happen to visit Toronto this summer so of course I’m doing a photo tour of the Bay Street location! There currently aren’t any New York City locations opened yet but from my maniacal Googling, NYC’s first store will open soon in 2017 across Bryant Park at 475 5th Ave! Learn more about The Ordinary and the other brands coming out of The Deciem by clicking through. Also remember that they ship internationally and Standard Shipping is only $4.99 to the states or it’s free for orders over $25!
I’m back with a 360 Photo Tour of an OG K-beauty store in Chinatown, New York called oo35mm or “oh oh 35 millimeters”. oo35mm has been around since 2009 but they had sold more stationery, Sanrio items, and cute knick knacks from Asia. They sold skincare too but it was a much smaller selection and mostly within Japanese Beauty. The current store offerings has expanded with amazing selection within Korean, Taiwanese and Japanese Beauty – there are cult French and American brands too. Ever since K-beauty exploded in popularity over the last two years, oo35mm pretty much converted into an Asian Beauty skincare destination. They’re really on point with getting trending items and brands like Pyunkang Yul, and even stocking The Ordinary! Prices are reasonable and their stock is never boring. Take a peek in my photo tour and you can decide!
ZOMG. This may be one of Club Clio’s best K-beauty sample sales taking place in their New York City, Union Square location. The sale promised Korean beauty products up to 90% off and it delivered. If you didn’t catch my line-blogging on my Instagram Stories, here’s the price breakdown. Most makeup were any 3 for $5, 3 for $3, 3 for $10 or 2 for $1 depending on what they were (I have pictures of it all). Skincare was $10 each or 3 for $10 and it included brands like Goodal, Dr. G, and Sooae but items from the latter two were limited to their Acne lines by the time I got there at 5:30pm. I overheard the new manager, Larry, saying how their product was supposed to last all week long (even though sale dates were posted for a two week duration) but it doesn’t look like it will even last through the next day! Get there early if you’re dead set on getting something! There are tons of lip products left, BB and CC Creams, single eye shadows (no more palettes), but skincare is running scant as Larry was hawking them to people on line, “last serums, 3 for $10, these won’t be here tomorrow”. Click to see my K-beauty haul and the shopping madness.
I’m rolling out more 360 Photos to add to my NYC K-Beauty Shopping Guide! Besfren Beauty opened around September 2016 and it’s written out phonetically to sound like “best friend” beauty. This is one of the newest kids on the k-town beauty block! The interior has gorgeous marble walls, an actual sink to rinse off swatches and plenty of rotating sales (as well as kpop videos) to keep you coming back. It has an amazing sheet mask wall and they sell plenty of singles, with some on Buy 1 Get 1 Free promotion. New, trending items come in all the time and the owner says that they try to keep the prices close to the suggested retail prices in Korea. I can certainly vouch that this store is very reasonably priced as some lip products from popular K-beauty brands are marked much less than the branded brick and mortar stores across the street. For this and many more reasons, I became a regular customer at Besfren Beauty, including the Besfren (dessert & cafe) right next door! Come check them out in my photo tour!