The Deciem is not an Asian Beauty brand but this blog isn’t an Asian Beauty-only blog. I have a heavy preference to review Asian beauty products because of advanced innovation, affordability and unique ingredients that promise effectiveness and The Deciem — hailing from Toronto, Canada — aims to do just that. Not only does The Deciem focus its marketing angle that it’s a “skintellect”, but it strives to educate its consumers with tons of skincare science tidbits so they can make informed decisions. And because there’s minimal marketing BS, the 10 or so brands under The Deciem are remarkably affordable AF, particularly The Ordinary which runs from $6 – $15 per bottle. I’ve been seeing these bottles everywhere on Instagram but never knew they were so affordable until someone wrote out the price. I happen to visit Toronto this summer so of course I’m doing a photo tour of the Bay Street location! There currently aren’t any New York City locations opened yet but from my maniacal Googling, NYC’s first store will open soon in 2017 across Bryant Park at 475 5th Ave! Learn more about The Ordinary and the other brands coming out of The Deciem by clicking through. Also remember that they ship internationally and Standard Shipping is only $4.99 to the states or it’s free for orders over $25!
You read that right. There’s a K-town in Tokyo and it’s just like visiting Korea. Everything from the food, shopping and atmosphere – it’s just like walking over the border into Korea if you’re ever sick of ramen or sushi (God forbid). Japan’s Koreatown has K-Pop idol merchandise and K-Beauty galore. My idol merchandise buying days ended with the Backstreet Boys’ Black and Blue album so I had no interest in buying any more items with young boys embossed on them but I definitely wanted to check out the Korean beauty items and see how “Hallyu” has made its way into Japan’s city streets. I stuck to buying mostly Japanese beauty items on two week stay but that didn’t mean that I wasn’t curious about K-Beauty’s appearance on Japanese shelves.
Across the street from Shiseido The Ginza is Shiseido Parlour, the original building of where the company was founded. Shiseido Parlour is an old-timey style confectionery shop on the ground level with Faro, an Italian restaurant, cafe, penthouse bar and banquet hall on the upper levels. You’ll naturally gravitate towards the glossy, dark red exterior of the building and be greeted by giant roses made out of lipstick bullets! Half the reason you come to Japan is for the food and there are quite a few snacks you can buy to bring back home or dine-in to enjoy the ambiance of Ginza’s high-class culture.
One of the first brands I associated with Asian beauty is Shiseido as it was my mother’s preferred luxury brand when I was growing up. Shiseido was also one of the most accessible brands to purchase before there was the Internet or online shopping. In fact, there were a couple of Shiseido franchise stores that opened right in Chinatown, NYC where salesladies were able to make sales by speaking Cantonese to my mom. For my epic Tokyo vacation, I naturally wanted to visit the Shiseido Flagship right in the heart of Ginza, Tokyo’s premiere shopping district. The flagship has four floors with each providing a unique beauty experience. Right across the street is Shiseido Parlour, an old-timey style confectionery retail shop. If you’re a Shiseido fan, or at least a fan of any of Shiseido’s many sub-brands, look at through my mini photo tour to see if you’d like to step inside.
If you love cute character items and cosmetics, It’s Demo is a MUST-VISIT. The little kid inside you will scream with joy because it knows adult-you can buy everything you ever wanted as a child. This is getting a little meta but It’s Demo is the best store to indulge all those irrational desires for a Sailor Moon shaped compact or a My Melody phone case. At least with makeup and fashion accessories, it’s quasi-functional. It’s Demo has been described as a fashion convenience store because it also houses hair, phone and general accessories, hosiery, totes, decorative cookies and of course cosmetics as the main attraction. Their specialty is carrying almost anything with a cartoon character on it which ranges from Disney’s Frozen (and all Disney Princesses), Pokemon, Spongebob Squarepants, Doremon and even classic OG Sanrio characters like Keroppi, My Melody, Little Twin Stars, and Cinnamoroll! The store seems gears towards the 13 – 25 demo as the majority of the items were a little too kiddy for my personal taste but it was still worth a visit! I took photos from the Shibuya location where my Airbnb was located. Click to read more and peek inside.