This Aritaum location has been opened since 2017 [and now reportedly closed since the beginning of 2019] and it’s brighter, shinier and more English-friendly than then old Amore location on Catherine Street. I had wondered if the Amore store was going to close in favor of this one, but it’s…
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This Aritaum location has been opened since 2017 and it's brighter, shinier and more English-friendly than then old Amore location on Catherine Street. I had wondered if the Amore store was going to close in favor of this one, but it's still in operation as of a few weeks ago. Ever since Racked wrote an article that Amore Pacific planned to open a total of 70 Aritaum stores, I was all for it! It's a simple store set-up with just six Amore Pacific brands: Laneige, IOPE, Sulwhasoo, Mamonde, Hanyul and Aritaum. All of these brands range in target demo, price range and main ingredient. The Aritaum stores in New York City are very small compared to what you can find in Korea (or suburban neighborhood that simply has more space) but it does the job in providing access to some of K-beauty's most coveted brands.
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