[UPDATE 8/2017] This is no longer a Tony Moly Flagship Store. It is now known as Kosette and sells multiple K-beauty brands such as It’s Skin, Too Cool For School, Innisfree and of course a ton of Tony Moly’s offerings. [Original Post] The cuteness mothership has arrived. Pandas, apples, bananas, peaches, snails and bunnies – REJOICE! I’ve had the pleasure of attending the VIP opening event for the Tony Moly Flagship Store opening on Friday, June 26, 2015. The celebration included a social media contest drawing, an in-store raffle, free gifts, hair/makeup makeovers and grand opening specials! This space was formerly the Koryo bookstore that also shared space with The Face Shop. When renovation was underway, The Face Shop moved a few stores down into a new storefront and I suppose this was the perfect opportunity for Tony Moly to take over Ktown! The entire space reopened with Kpop and books/media on the right side, Tony Moly on the left side and Shine 32 (Kpop style accessories and jewelry) taking up the second floor.
The Flagship boasts a Tony Moly Lifestyle experience because it has a hair styling and makeup area in the back where you can make private appointments for a makeup and skincare consultations. There is also a Brow Lounge that displays their selection of false eyelashes and recommended brow makeup to complete your look.
The Flagship also operates the official U.S. ecommerce site, if you’ll remember from my Chinatown Tony Moly Photo Tour, the site was still under construction! Now it’s officially opened for business so if you’re not located in New York City, this is where you can buy authentic product direct from Tony Moly and not through a distributor. Click on to see my photo tour of the new space and enter in my FIRST GIVEAWAY!
Use this table of contents to quickly navigate this MEGA POST OF CUTENESS:
Grand Opening First Impressions
Grand Opening Specials
Notable Flagship Items
Photo Tour the Rest of the Store
CECI BEAUTY THERAPY Tony Moly Gift Bag Giveaway!!!! Ends July 9th, 2015
Grand Opening First Impressions
Tony Moly Flagship Store
35 W. 32nd Street, NYC
I normally resize my images for these photo tours so it doesn’t take too long to load but I notice that some readers like to click and see a bigger picture to see zoomed details since there’s so many things going on in a shelf. I decided to try to resize my photos slightly less for this post to see how you like it having the ability to zoom in on price labels or see packaging details.
If you missed out on the Grand Opening party, follow Tony Moly on their social media. Of course also follow me since I publicized the opening 5 days before!
Tony Moly USA Facebook
Tony Moly Instagram
There was a raffle held and prizes were Tony Moly items, Tony Moly Lifestyle makeovers or makeup and skincare consulting.
You can actually BREATHE in this new space! There is (or was?) a much smaller Tony Moly store that had opened in 2014 and speaking to TM reps, that store will now close because of the Flagship. I suppose that store was just a test run to see its success. There is so much more VARIETY and NEW ARRIVALS in the flagship that it even got an old-timer like me excited!
First is the Flagship Exclusive Brown Lounge/Lash Bar. You can shop the false eye lashes displayed on the convenient bar and the display also recommends brow products to get your perfect eye look. This is truly showing the good life of Tony Moly Lifestyle!
Yayyy I love a good step and repeat with props!
Let me hold you Chubby!
Awesome backdrop after you’re done with your makeovers!
Don’t be turned off by the MAYO and ZAYO hair conditioning packs, they actually smell nice (floral?) and look like regular conditioner.
The Hair and Makeup area where you can experience Tony Moly Lifestyle!
My stylist, Lena, after curling my hair! Before it was in a pony tail and now, gorgeous curls!
Love! It was perfect because I had dinner with former co-workers then movie night (Jurassic World).
I happened to get invited to the VIP Reception with the help of some serendipity and instagram! If you read my last post on how I stumbled upon the upcoming grand opening date, I was coincidentally at a charity event where several of my friends are board members and Tony Moly – to my pleasant surprise – was a sponsor. I chatted excitedly with the rep about the Flagship opening and she invited me to the private reception – wow, did that just happen?!
From there, I only knew that the opening was “soon” and perhaps in July since the free gift we received was a free pair of earrings but with instructions to stop by after June 30th. Fanserviced chimed in on my ig post hinting that the opening was actually within a week so I went to Google to see if there was any public information posted and there it was! A Yelp event with all the details was listed and I exploded. So here is my post about my happy accident!
Meeting Tracy from fanserviced-b and Tiffany from SokoGlam’s The Klog for the first time!
Delicious Korean desserts! This was a mochi with a sweet peanut mixture inside.
More props for photo ops!
This was the Shine 32 jewelry area on the second floor of the store.
Korean appetizers, it was delicious!
Grand Opening Specials
There were Buy One Get One Free (1+1) specials on the Wonder Water Sheet Masks and Wonder Butter Sheet Masks. Although they displayed the Wonder Water Cream and Wonder Butter Cream tubs next to the masks, the tubs were not a 1+1 special ($18 and $24 USD respectively).
I missed this as a grand opening special (my pic cut off the poster). Seems like you get a free banana lip balm with your purchase of a Banana Hand Milk and Sleeping Pack. Also 1+1 deals on Panda items (I didn’t see a store poster on this so ask a sales person to make sure).
Notable Flagship Items
I always find it interesting what the stores will stock over other items and note the variety in selection and new arrivals. Below are some things to note that the Flagship will carry either exclusively or have in stock faster than the other Tony Moly franchises. The Flagship gets their stock direct from Tony Moly in Korea. The Flaghip is already blowing me away with all the new Tony Moly items that I’ve seen online. Time to use those testers and hem and haw over a purchase!
New Arrival! Tony Moly’s Pure Eco Bamboo Cool Water Soothing Gel. It contains 99% Bamboo Water and supplies moisture back to your skin while it soothes. It’s mild care and contains rich minerals and amino acids. You can use it on body, face and hair. There was no tester or price tag however. ;( There is also the Bamboo Cleansing Water I see online but it’s not in the Flagship.
The Peach Punch Sherbet Cleansing Balm is here! OMG! I had a hard time finding this a few months ago and I had ordered it from RoseRoseShop but they refunded me the item cost because it actually wasn’t in stock! I want to love you RRS but this was a strike one! </3 It has 10,000 ppm of peach extract and I’ve read that this was a close contender to the banila co. Clean it Zero oil balm cleanser so I bought the banila one since that was in stock over at Peach and Lily and I had a discount code but I wanted this peach boob/butt sitting on my bathroom shelf! If you want this, the markup is high at $29! Ebay has it from a few sellers at around $16 – $20 but I can’t vouch if they are reputable or not…
Also pictured is the Latte Art Strawberry Latte Cream-in-Scrub pink cutie in the corner! I tried this tester in the Flushing location and it left my skin SO smooth and silky – and this was winter time when I visited! I can’t find this particular Strawberry one on ebay or on any other etailer so the stores must carry this exclusively. $18. Sigh! The markups! But, it has a spatula holder right on the lid! Wahh!!
The Banana Dalcom Pong Dang Lip Balm was also hard to find in-store at the other TM locations in NYC. Brand new tester waiting to be abused. lol $10. And what the heck does “Pong Dang” mean?!
They updated their Pure Farm Pig Collagen Sleeping Pack ($28) in a CUTE Piggie container. The previous packaging was in a plain flat-top tub and I will admit that I never would’ve paid any attention to that but this is worth throwing your money at. $28 is a huge markup though. Ebay seller, Iamlove-shop has it up now for $14.83 with free shipping (trusted seller). So only throw $14.83, not $28. The Pig Collagen was not available at the Tony Moly Chinatown location. Even the Urban Outfitters will have this at $26 so I don’t understand the inconsistent pricing.
I BELIEVE the Delight Water Melting Gloss is new for 2015? At $9 a pop, this isn’t bad with markup (and it’s not listed on my beloved RRS). It’s a combo pigmentation of lipstick and the shininess from a gloss. It’s a super big tube and I think I will go back and swatch this. The Bunny Gloss Bars are always recommended but it’s $9 here in store as well but they sell close to $4-5 if you’re hauling online (and only $8, a dollar less, at Urban Outfitters…)
Of course don’t listen to me! Tony Moly listed their top 8 best selling items on this handy wall!
Photo Tour the Rest of the Store
I’m Real sheet masks at $3.70 a pop while they are $3.00 each at Urban Outfitters :/
The popular Panda eye sticks are here as well as in Sephora. $12 for the Brightening Stick is standard (white stick) and $10 for the Cooling Stick (blue stick).
Read carefully, this is for YOUR HAIR, not your sandwich!
They have a lot of variety in the different types of cotton pads that should fit even the pickiest beauty babe! I believe I saw 4 types and there’s a sample pad in a clear wrapper so you can see what type you’re buying! Sorry there wasn’t a price sticker.
Nail polish – the other TM stores didn’t even have room for polishes. I have the gold foil one – looks awesomesauce slicked over black polish!
All the cute things in one section!
Peach Hand Creams are $8 at Urban Outfitters…
Banana Hand Milks were $8 at Urban Outfitters…
Banana Sleeping Packs were $16 at Urban Outfitters…Okay this is getting awkward.
These were $8 at Urban Outfitters…
Whew! I had such a great time looking at all the new cuties that came into town! I highly advise that you do your research online before committing to a purchase in-store. As I note on several pictures, some Tony Moly items that Urban Outfitters carry are slightly cheaper than buying from Tony Moly directly. UO only carries a small fraction of TM’s complete offerings so in some cases, it would be worth doing a haul in store or online with TM. I’m so happy that I was able to celebrate the grand opening of the flagship – it feels like I’m transported back to Korea!
Tony Moly Gift Bag Giveaway!
I was gifted a VIP thank you bag and while I appreciate the kind gesture, I’m also swimming in my own pool of kbeauty products! I’ll do my first ever giveaway to a reader who comments on my blog and you can increase your chances of winning through the widget below!
The bag contains:
- Tony Moly Red Apple Hand Cream – Value $12
- Nutra Energy Mask Sheet (with argan oil) – Value ~$3
- Fresh Cleansing Tissue ( 15 sheets) – Value ~$5
- Ferment Snail Toner and Emulsion Sample Set
- Hand Mirror for your purse
- Tony Moly Fan
- Foil samples of Tomatox, Banana Sleeping Pack and Panda’s Dream White Hand Cream
- Giveaway ends July 9, 2015 at 11:59:59 PM EST
- Must reside in the United States and have a US mailing address
- Must be 18 years or older or have expressed, written permission from a parent or legal guardian to enter and receive the giveaway.
- A random winner will be chosen and contacted within 48 hours of the drawing. If you do not respond with a mailing address within 48 hours, another winner will be chosen.
- There rules are also in conjunction with Gleam.io Terms and Conditions.
- The winner is responsible for verifying the products and their contents and to determine the suitability of those products for their own needs. CECIBEAUTYTHERAPY is not responsible or liable for the actual products and ingredients.
- CECIBEAUTYTHERAPY is not responsible for damages due to shipping, lost, stolen packages or any other issues. Once the parcel is mailed out, it is out of my hands but I will do my best to package the prize to prevent damage.
Tony Moly Flagship Gift Bag Giveaway