NYC K-Beauty Shopping Guide (with Google Maps!)

Beauty shopping in NYC is heaven! We have a slew of choices but you only have a limited amount of time so here’s a guide to make the most of your trip to the Big Apple! The original intention of this guide was to make shopping in Chinatown, NY easier but since the number of stores have multiplied over the years, I’ve included stores according to neighborhoods, Koreatown (around 32nd Street and 5th Ave), Union Square/East Village/Soho and Chinatown. I plan to keep adding to this guide and I made a special Google Map with all these places listed! SCROLL DOWN TO VIEW THE MAP and see how you can print it out too. Bookmark/subscribe to my blog for updates!

Click to see the full list!

Chinatown, New York

If you’re making an effort to come to Manhattan Chinatown for K-Beauty/Asian Beauty shopping, I created a route for so you can visit these stores in one go. I’ve listed it in this particular order for best efficiency if you’re coming out of the Canal Street subway station 6, N, R, Q or Z trains.

• The Mask Bar, 37 Howard St, New York, NY 10013
  If you get out of the N, Q, R, W train stop at Canal Street which exits on Broadway and Canal, you should walk over to The Mask Bar first but if happen to get out of the 6 train exit, you can probably afford to miss the Mask Bar since there will be other stores along this route that also offer popular sheet masks. 
• The Saem, 234 Canal St, New York, NY 10013
  (Corner of the New Land Plaza building)
  MY 360 PHOTO TOUR
  Closest to the train station, starting here makes the most sense. This is opened around February 2017 and it’s there’s also a bigger Flushing location as well! The layout is very spacious and the sales associates aren’t pushy and very helpful. They give a ton of samples with your purchase and have frequent deals on sheet masks.
  Yelp
• Nature Collection Nature Republic, 151 Centre St, New York, NY 10013
  (b/t Walker St & Canal St)
  Disappointingly this is not really a Nature Republic store anymore as it sells other brands and hardly houses much stock on actual Nature Republic items. It’s now been renamed as Nature Collections since it’s finally revealed itself to be a third party K-beauty reseller. It’s small but stocks a lot of trending products on its shelves. There’s an authentic full blown Nature Republic on Union Sq. or in K-town too that’s under direct ownership from the Nature Republic corporate offices in Korea. Go to Union Sq or Koreatown for the real Nature Republic experience. Chinatown Yelp (Thumbnail credit to yelp)
  Union Sq. Yelp
  Koreatown Yelp
• Tony Moly (Chinatown), 234-238 Canal St, New York, NY 10013
  (Inside New Land Plaza building)
  MY PHOTO TOUR
  It’s across the street from Nature Republic and a bit tucked away from the touristy Canal Street because it’s actually inside the New Land Plaza building (entrance to the shared building is on Canal but the true entrance to the storefront is on Walker Street. All products are authentic Tony Moly although you might be able to find a few things cheaper at BesFren Beauty.
  Yelp
  Official Site
• New Kam Man, 200 Canal St, 2nd Floor, New York, NY 10013
  MY PHOTO TOUR
  Sheet masks and cleansers galore here. Leaders Insolution, My Beauty Diary, Mediheal, and Japanese skincare selection is heavy. Hardly any makeup except for Japanese eyeliners and a few BB creams (IPKN, Dr. Jart). Popular J-Beauty brand, Hada Labo’s full collection is here.
  Yelp
  Official Site
• oo35mm, 81 Mott St, 2nd Fl New York, NY 10013 (b/t Canal St & Bayard St) 
  This store has a lot of photos on yelp already. They are very on-trend and have a good pulse on the market. They carry low to high-end products ranging from Japanese to Korean beauty (and even carrying The Ordinary from The Deciem). It’s on the second floor and they manage to carry a lot of items in those white little cubbies. All the newest items hot that are being talked about are probably in stock here first. It’s my local favorite!
  Yelp
  Official Site
  
• The Face Shop, 6-B Elizabeth St, New York, NY 10013
  (b/t Canal St & Bayard St)
  Spacious store, bigger than the K-town location. They will give you a 10% Student Discount with valid student ID. Pretty good with giving you free samples and they also have a membership card specific to the Chinatown location.
  Yelp (thumbnail credit to Yelp)
  Official Site
• Everyday Beauty Lab, 115 Bowery, New York, NY 10002
  MY PHOTO TOUR
  This is the first two-level Asian beauty emporium in Manhattan filled with a very wide selection in sheet masks and carries products that range from the very affordable to the very premium likes of The History of Whoo, O HUI, Isa Knox and Sooreyhan. What it lacks in makeup, it makes up for in skincare and false eyelashes. Note that it does not carry Missha skincare like its Everyday Beauty parent company but it carries Missha’s color cosmetics. Update 2018: The storefront has been updated, Shiseido has its counter now.
  Yelp
  
  
• Amore (Aritaum), 7 Catherine St, New York, NY 10002
  MY PHOTO TOUR
  They carry IOPE, Laneige, Sulwhasoo and a few items from Aritaum and Mamonde! The Aritaum site advertises that its products are sold along with its brothers and sisters under this operation name, Amore. Although “Amore” hints that it might carry the Amore Pacific line, it doesn’t and instead carries the company’s sub-lines as mentioned above. (You can find Amore Pacific at Sephora or Bergdorf Goodman.) There are a bunch of these Amore stores in Flushing in one in 8th Ave Brooklyn but this Amore location in Chinatown is the newest one (opened in 2013).
  Yelp
  Official Site
• Nature Collection (FKA The Beauty Shop), 57 Division St, Manhattan, NY 10002 MY PHOTO TOUR
  This shop has been distributing The History of Whoo, O HUI and ISA KNOX for the last 10 years. It’s a small hidden gem selling some of Korea’s most premium brands. Now that Everyday Beauty Lab opened, you don’t have to go deep
  into this local neighborhood to get your hands on delicious “hanbang” skincare. This was formerly name The Beauty Shop and they recently expanded into the smaller corner store and rebranded as Nature Collection! I’ll update soon with a new exterior shot.
  Official Site
• Fuzhou Pharmacy, 96 E. Broadway, Manhattan, NY 10002
  This pharmacy is actually PACKED with sheet mask boxes from My Scheming (owned by the behemoth company of Taiwanese sheet masks, My Beauty Diary). They are generally a little cheaper than MBD because they aren’t as popular but the ingredients list is pretty solid all around with active ingredients in the top to middle of the list (meaning that there is higher concentration of the ingredients that count in effectiveness). They also stock a ton of Japanese skincare too but nothing that you probably wouldn’t have already found in New Kam Man. Come here to stock up on My Scheming and yes, they carry MBD by the boxes too. They should have a Buy 3 boxes get 1 Free deal at $10.99/box. If you walked ALL WAY HERE at the end of the k-beauty map, you can either walk back towards Canal St subway or take the F train at East Broadway (1 block away) to your next destination!

Koreatown, New York

I added another Layer to include some awesome locations in Koreatown too! Click on the list button on the upper left-hand corner to check the Koreatown layer or uncheck the Chinatown depending on which area you want to zoom in.

• Tony Moly Flagship Kosette/Koryo Book Enterprise, 35 W 32nd Street, New York, NY 10001 [PHOTO TOUR]
• The Face Shop, 32 W 32nd Street, New York, NY 10001
• SKYLAKE, 29 W 32nd St, Ste 106, New York, NY 10001
• Nature Republic, 33 W 32nd St, New York, NY 10001
• Besfren Beauty, 315 5th Ave, New York, NY 10001 [PHOTO TOUR]
• L’OVUE, 324 5th Ave, New York, NY 10001 [PHOTO TOUR]
• Ume Cosme *NEW*, 1265 Broadway (b/t 33rd St & 32nd St), New York, NY 10001 – Mostly Japanese Beauty but quite a few hits in K-Beauty too. Brand new since Spring 2018, second location to its East Village original store.

Union Square/East Village/Soho

• Club Clio Professional, 11 W 14th St, New York, NY 10011
• Innisfree, 862 Broadway (& 17th Street), New York, NY 10003 [See Photo Tour and YouTube]
• Nature Republic, 12 E 14th St (b/t W Union Sq & 5th Ave), New York, NY 10003 [PHOTO TOUR]
• Shibuyala *NEW*,  37 St Marks Pl (b/t 1st Ave & 2nd Ave), New York, NY 10003 – Mostly Japanese Cosmetics, huge selection. Opened April 2019.
  Ume Cosme, 318 E 9th St, New York, NY 10003
• The Mask Bar, 259 Bleecker St, New York, NY 10014
• Chi Snack Shop, 22 Saint Marks Pl, New York, NY 10003 [PHOTO TOUR]
• Too Cool For School (CLOSED since 8/2017, will reopen at a better location), 292 Lafayette St, New York, NY 10012

Print directions: Click on the  “View larger map” icon   on the upper right hand corner and click on the drop down next the magnifying glass, then “Print map” as shown here: